02
Necessary
These make the site work and cannot be switched off in the banner. They do not identify you to anyone else.
Consent preference — records the choice you make in the cookie banner so we do not ask again. Set by OAC18. Kept for twelve months.
Saved properties — the shortlist you build with the heart icon, held in your browser's local storage on this device only. Set by OAC18. Kept until you clear it or your browser data.
Downloaded guides — a cookie noting which guides you have already requested, so the page can show a direct link instead of asking for your email again. Set by OAC18. Kept for twelve months.
Campaign attribution — the utm parameters from a link you arrived on, kept in session storage so an enquiry two pages later still tells us which campaign brought you. Set by OAC18. Deleted when you close the browser.
Page you came from — the address of the page you were reading when you asked to book a consultation, kept in session storage so the booking tells your advisor what you were looking at. Set by OAC18. Deleted when you close the browser.
03
Analytics
With your agreement we use an analytics service to see which pages are read, where visitors arrive from and where they leave. The data is aggregated; we look at pages and journeys, not at individuals. Analytics cookies are set only after you choose Accept analytics or Accept all in the banner.
Analytics cookies — a visitor identifier and session markers. Set by the analytics provider on our behalf. Kept for up to twenty-four months.
The provider and its cookie names will be listed here before analytics is switched on.
04
Marketing
If we run advertising on Meta or Google, their pixels can set cookies that let those platforms measure whether a visitor who saw an advertisement later sent an enquiry, and show the advertisement to fewer people who already have. Those cookies are set only after you choose Accept marketing or Accept all.
The consent box on our forms is separate from the banner, and covers something different. When you tick it, the name, email address and telephone number you typed are passed to Meta so it can match your enquiry to an advertisement you were shown and tell us which advertising is working. That rests on the box you ticked rather than on your cookie choice, so it happens whichever option you picked in the banner. The details are handled on our behalf by our tagging provider and reach Meta as a one-way code rather than as readable text, and nothing is sent that you did not type into the form. Write to info@oac18.com if you would like that stopped, or the details already sent removed.
Advertising pixels — identifiers used by Meta and Google for conversion measurement and audience matching. Set by those companies under their own privacy policies. Kept for up to twenty-four months.
We do not use marketing cookies to serve advertising on this site, and the platforms are named here before any pixel is added.
